Real Madrid at Artistic Residency FAAP

Real Madrid is an artistic collective founded in 2015, based in Geneva (Switzerland). Its practice focuses on the development of social identities and sexual issues. The name of the collective plays on the concept of a competitive spirit and its transformation into a brand – marketing based on strength and fan support. The spectacle of sport that is constantly connected to nationalism by media systems and, by extension, a symbolic competition between nations.

The group’s proposal for the residency is to develop the «Feira do Beijo» project with a focus on connecting research on sexual development, political aspects of adolescence, the role of «influencers» and YouTube phenomena. The project will be carried out in Ibirapuera Park and the result will be presented in video format. The collective is drawing upon several spaces in the city of São Paulo for its work, including Casa Um and the Museum of Sexual Diversity.